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Abi
Abi, Founder & CEO MSN, APRN,NP-C/MSN-Informatics

We are a contemporary luxe workwear entity created by a Nurse Practitioner and Healthcare Informatics to revolutionize the working professional's workwear by creating professional workwear in Atlanta, Georgia, which would function as 2 in 1 for professionals. DN-Luxe Workwear is the perfect solution because it can be worn during patient shift work and simultaneously to a work conference/meeting outside of seeing patients. It has proved to provide more styles to empower the professional every workday.

Message from the Founder

“As a Nurse Informaticist/Nurse Practitioner, I always struggle to find the perfect fit in workwear for myself. Being a petite lady, it has always been an exhausting ordeal finding a stylish fit, so instead of persistently dreaming about the issue, I took matters into my hands and my promise for DN-Luxe Workwear would be an inclusion of fashionable styles in our healthcare collections. In addition, the fabric utilized will be pre-shrunk and it will be a high-grade fabric as deduced from the company name "Luxe". The stretch equals comfort and the fabric has a unique softness associated with it as well as durability to stand the test of time and also to put a smile on the faces of professionals by incorporating fashionable designs made from the heart. Designs take months to create as it begins with creatively thought out styles that begin with hand sketches. Styles are tweaked frequently until it passes the 100 percent functionality mark and finally meets/exceeds a well-defined purpose for that style.

As an essential/frontline worker during the pandemic, creating workwear that empowers the professional workforce is relevant. Vivienne Westwood once stated "fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well."